resource library
ArrayCommunicating Water Words and Visuals: Making sense of the terminology
11/09/2018
The Cooperative Research Centre for Water Sensitive Cities (CRCWSC) has developed a communication tool combining engaging visuals and easy-to-understand terminology to help practitioners build support for new policies.
It provides help to those who need to communicate about water-related issues to develop effective water-related communication materials through water words, and water visuals.
Whether you are designing information for outward facing communications (e.g. website, fact sheets), planning for community consultation, having informal conversations with community members or even talking to politicians, the findings of this research could help you more fully engage audiences with water information.
You can read about the research in more detail at the following links:
- Community understanding of water terminology
- Community knowledge about water: Who has better water-related knowledge and is this important?
- Getting the message right: The use of frames, community-friendly terminology and visuals
For more information visit the CRCWSC website.
