06 December 2019
With drier conditions and a growing population, the need for Melburnians to use water more efficiently is becoming increasingly important.
City West Water, Melbourne Water, South East Water and Yarra Valley Water are working together to address the issue of water conservation through an advertising campaign designed to encourage water saving behaviours.
They are seeking to reduce Melbourne’s per capita water usage to 155 litres or less, per day, which was the target during the Millennium drought.
Melburnians have a strong record of water conservation. During the Millennium Drought the Melbourne residents were recognised for their efforts internationally.
This campaign is about putting water conservation back on the agenda for our city. For those new to Melbourne or who were children during the last drought, the campaign is about raising awareness of the water saving behaviours. For those who were adults living in Melbourne during the Millennium Drought, the campaign seeks to reactivate water saving behaviours.
You are encouraged to share these messages with your community to help change the way Melburnians use water.
Melbourne needs you
Everything that makes Melbourne great, from the hallowed turf of the MCG, to our world-famous coffee, depends on a healthy, reliable water supply.
Melbourne is Australia’s fastest growing city and Victoria’s population is expected to double by 2051. This, along with the effects of a changing environment, is creating greater pressure on our water supplies.
Securing our water supply
Water is becoming increasingly scarce. Melbourne’s Water organisations are working together to create a more sustainable water sensitive city.
Melburnians currently use 162 litres per person, per day. Target 155 encourages everyone to limit their water use in order to reach a daily average of 155 litres per person, per day. Victoria already have permanent water saving rules in place
You can check your water bill to see if you’re hitting the target.
Some quick ideas for reducing household water use
Learn more about how you can save more in and around your home by visiting the Make Every Drop Count website
Listen to a Target 155 podcast highlighting water saving tips (Interview with Yarra Valley Water Managing Director Pat McCafferty)